Brief Decoder
Generate a Project Brief
Pick an industry and project type to get a realistic (intentionally incomplete) client brief.
The Client Brief
Read carefully. Notice what's clear and what's vague.
What's Missing in This Brief?
Spot the gaps before you start designing. Every missing detail is a question to ask.
Questions to Ask Your Client
Copy these questions and send in your kickoff email. Categorized for clarity.
Red Flags to Watch For
Common warning signs in client briefs. Address these before starting.
Pre-Project Checklist
Before opening Figma, make sure all these are confirmed.
01
Read the Brief Carefully
Real briefs are always incomplete. Your job is to spot what's vague or missing.
02
List What's Missing
Check the What's Missing section. Each gap becomes a question.
03
Copy & Customize Questions
Copy the question bank, remove what's already answered, send to client.
04
Complete Checklist First
Do not open Figma until every checklist item is confirmed in writing.
Pro Tip: Good designers ask great questions. Junior designers jump straight to Figma. Be the first type.